Map: Detroit News Circulation Districts 1941

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Back in the day, 1941 and subsequent years, the Detroit News conducted some fairly comprehensive household market research surveys. In 1941, they conducted a “scientific cross-sectional study of 12,902 homes in the Detroit City zone made by the Hooper-Holmes Bureau-Division of Market Research in the Winter of 1940-1941. Every 40th home surveyed.”

Some interesting quick stats:

  • 53.1% owned their own home
  • 45.3% of homes did not have a telephone
  • 21.8% of homes used ice for refrigeration
  • 26.8% of homes do not own an automobile

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